Hua Dao Hua Dao English Logo Hua Dao Chinese Logo Hua Dao Stationery Hua Dao Website Hua Dao Website Hua Dao Website

Hua Dao

Logo, Branding, Stationery, Website
Launch Site

Hua Dao is a Chinese dojo in the midst of expanding to America; they needed entirely new branding in two languages, and an English website. This project required considerable research, beginning with the logo, as each piece of the cherry blossom motif- the number of shapes, location of shapes, layers, colors, etc- correspond to Chinese numerology and Taoism. To contrast the clean geometry, the logo was paired with dramatic full bleed photos of ancient cultural landmarks. The result is a design appropriate to the historical roots of the business while avoiding all dojo and martial art cliches.

Crust & Craft

Responsive Website, Menu Designs

Pretty & Pierced

Logo, Branding, Website, iPad App

Hua Dao Kung Fu

Logo, Branding, Stationery, Website

Ten Little Soldiers

Animated iPad App

Humanity Embraces...

Poster Series, Animation


Product Catalog/iPad App



Mad Type



I am available for freelance projects and would be happy to discuss your needs. Please fill out the form below so we can get to know each other, or just send me an email at Hope to hear from you soon!