Mad Type Catalog Mad Type Catalog Mad Type Catalog Mad Type Catalog Mad Type Catalog

Mad Type

Art Director: Kelly Holohan

This catalog features an interview with Matteo Bologna of Mucca Design and showcases his design work. I attended one of his talks and was impressed by his intense, sarcastic energy and often outrageous sense of humaor, so decided to parody Mad Libs while displaying his work. The design mimics classic Mad Libs flip books' typography and icon design and displays select quotes in the fill-in-the-blank manner for which Mad Libs is known. The result is a catalog that not only shows Mr. Bologna's skills as a designer, but also some of his personality.

Crust & Craft

Responsive Website, Menu Designs

Pretty & Pierced

Logo, Branding, Website, iPad App

Hua Dao Kung Fu

Logo, Branding, Stationery, Website

Ten Little Soldiers

Animated iPad App

Humanity Embraces...

Poster Series, Animation


Product Catalog/iPad App



Mad Type



I am available for freelance projects and would be happy to discuss your needs. Please fill out the form below so we can get to know each other, or just send me an email at Hope to hear from you soon!